Why are we doing what we are doing? What is the reason for us being in this business? What do we want to accomplish?

The short answer is this: we simply love our job. Looking back at our accomplishments we clearly see our purpose: recognizing the value of the work we’ve done for our clients.

Assisting people to become more productive. Allow them achieve fulfillment in their professional (or personal) life. Eliminate their frustrations with tools and products apparently not designed for humans. Lessen their daily burden of job idiosyncrasies. Last-but-not-least have a positive effect on their work environment, letting them develop to their full potential.

With a little exaggeration we might say our main purpose is to lower the entropy of the universe. Unchaos the world. Bring purposeful order to places where randomness thrives.

In other words, we see ourselves as being in the business of helping others. And that’s not a bad line of work to be in, we think.